Developing a website to showcase your web design and development services is not even 50% of the job if you are looking to increase your sales through the website. Thousands of web development companies, online marketing companies, e-Commerce developers and web designers all across the globe have done what you have done. You are no different.
What sets you aside from other websites and owners?
Prospective buyers will visit your website through search engines, referrals, online advertisements, etc. When they do that, they will not visit only your website, of course. They will open 5 or 10 or 15 similar websites which provide similar products and services. You will do that too if you are a buyer.
Thus, the importance lies in setting your website different from others so you stand out, and buyers stick to you ignoring the others.
Here are some of the steps you can take to make your website click with the potential buyers more than otheres’:
1. Offer a risk free guarantee
2. Provide all details related to each and every product/service. The description must be written in simple and understandable language.
3. Include as many testimonials or customer reviews as possible. Highlight a few of these on the homepage.
4. The design should be pleasing, to-the-point, and hassle free.
5. Include all possible details about your company on the ‘About Us’ page.
6. Showcase as much portfolio as possible. This will impart feelings of trust in the viewers.
7. Update your website regularly so regular viewers see something happening time and again.
Follow these tips and you will see an instant jump in conversions.