Nobody likes websites with disorganized navigation, because you tend to get lost among the clutter. An organized and easy to understand navigation is instrumental in enhancing the user experience. Here are five reasons why simple and best website navigation is important :
1. Reduces your Bounce Rates
When people check your website it is important that they are able to find the info which they are looking for and that too in an efficient manner. If they don’t get it, they will explore plenty of other options which are readily available.
Your primary navigation is a place to start telling people and search engines what your company does. No one is looking for “products” or “services”, on the search engine. What they are looking for is the name or type of the specific product. Be sure to make use of labels that use popular phrases and words for visitors.
If the navigation of your website plainly lists your products and services, it will be clear, in just a momentary glance, what the objective of your company is. You can save the visitors a click and decrease your bounce rate, if your navigation states all of it upfront.
2. Saves Time
Most of the visitors who access your website do not have much time to spare. The primary objective of your navigation menu is to provide frequently searched content readily available to your visitors. The key is to intelligently display those links which your visitors are looking for. Once your products are easily accessible, your visitors are likely to turn into reliable customers.
3. Improves Website Design
Proper placement of navigation bars, on every page, provides consistency to your website. Navigation bars are either placed horizontally at the top of your website or vertically on the left.
Many a times, top horizontal bar navigation design pattern accompanies drop-down menus so that when you hover on a navigation item you get to know the second-level child navigation items.
Horizontal navigation is usually placed next to the site’s logo, as can be seen in the image above.It is also often put above the fold.
Vertical sidebar navigation can be used with sub-navigation menus and also on its own. It is good to use for primary site navigation, where there are a lot many links. Vertical sidebar navigation is more versatile as you can integrate it into different types of multi-column design layout.
If you have an organized and standardized navigation design on every page, your website will look aesthetically appealing to your visitors.
4. Keeps your Visitors Glued
Once the visitor has reached your website it is important to hold his attention. Research shows that people are more likely to retain information that appears at the beginning of your web page as compared to the info in the body portion.
If you put important info and links, in your navigation menu, you are more likely to keep your visitors engaged.
5. Organizes your Info
When you are designing a fresh web site or planning to overhaul an existing one, navigation is useful in organizing the information on your website, so that your visitors have a clear idea of your products and services.
If you want a successful online business then you need to grab eyeballs, the moment your visitors reach your website. This can be done by making navigation hassle free, so that they stay on your site for more time. A visitor’s attention span can be easily drawn away from your website if it does not immediately seize their attention and easy navigation helps a great deal.
So if you want your visitors to keep coming back to you then you must ensure easy navigation by taking help of a website design & development company that can advise you in this regard!