• 5 Ways to Improvising your Business Website

    Mar 27, 2012

    1. Develop a Mobile Version
    An increasing number of customers use their mobiles for a wide range of purposes including browsing the internet and purchasing products and services from e-commerce stores. Therefore, it is important that you speak with your web design and development firm about developing the website to be mobile friendly as well. This enables customers to access your website at any point of time and share your details with their friends who are looking for related products and services, thereby bringing you more business.
    Mobile friendly websites are also helpful for visually impaired people who cannot handle a mouse easily, but use the phone well to get all the information they require. Though it may not be possible for the web design and development professional to specifically come up with the completely different mobile friendly version, you can get the existing one updated after speaking to your developer.
    2. Include Supplemental Information
    When users come to your website, they come looking for information. Therefore, it is imperative that your website is designed by a professional web design and development company which has all the information related to the products or services you have on offer so customers can understand them clearly and comprehend the products they are purchasing. Therefore, including supplemental content that complements the primary information on your website can be of great help.
    Provide customers with information such as the shipping details, warranty details, troubleshooting guides, sizing charts and contact details of the manufacturer. In addition to showing customers that you truly care about them, it is things like these that make customers come back to you repeatedly for their purchases.
    3. Use AJAX, but in Limited Proportions
    Using AJAX on your website can enhance the user experience when they visit your site. This creates a seamless browsing experience for the users because it simplifies the task of retrieving browser details easily. However, it is important to be careful while using this JavaScript since it has the potential to slow down your website and compound interactions when overdone. To establish the right balance between this and your website, it is imperative to talk to your web design and development expert.
    4. Make it Easier for Customers to Seek Help
    It is not enough to just give the customers all the information they are looking for. It is also important to ensure they can reach out to you easily in case they need any help. Therefore, contact information for your company should be listed clearly on the website. Providing customers with a specific FAQ section to answer common queries is also a good move. Placing the contact information on the header or footer is important so customers can access it easily, irrespective of the page they are on.
    5. Keep it Organized and Simple
    You have to give minute attention to every detail on the website and ensure it does not look cluttered and unfriendly. Work in close liaison with your web design and development firm to ensure you create a website that is well organized and simple, yet contains all the information that your customers want.